Saturday, September 7, 2019

what is demand generation ?

TECHCRUNCH September 07, 2019 demand generation

AS you know that Customers are the heart of our business. In their efforts to please customers, and the content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal and main objective to: amplify brand-to-consumer relationships.

Marketers spend their livelihoods building complex user acquisition and engagement engines to do just this. We’ve built systems to automate processes and reach to more consumers across digital touchpoints and personalize brand messaging at scale.

As you can imagine, nowadays marketing has evolved into a specialty-driven field. PPC managers find new users through online ads. Conversion optimization specialists ensure that web traffic streams are now converting into paying customers. Marketers can spend their entire careers focusing on just one part of the sales funnel.

Demand generation:-Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Demand generation, however, is more than just a branding concept or early funnel marketing tactic. Demand generation programs are touchpoints throughout the conversion optimization and sales cycles.

The goal of demand generation is to build and strong nurture key prospect and customer relationships for the long term. To do this effectively, the marketers need to do things like responding to customer questions on Twitter, promote blog posts through Facebook and another platform where consumers interactions host webinars and run email marketing campaigns.

Demand generation is an ebook campaign, a weekly newsletter for blog subscribers, a meet-up event, or a company-sponsored webinar. It's not a quick fix, a banner ad, an email blast, or a call center phone-a-thon.

one of the questions arises? What do you think, what makes demand generation a distinct concept from other customer acquisition tactics are a commitment to long-term customer relationships and a strategic mindset

These are some examples of demand generation.